Preaching About Low Cost of Ownership
I’ve heard a lot about “low cost of ownership” lately. Honestly, it sounds like a great deal! In fact, I would like everything I purchase to have low cost of ownership: my car, my house, my dog. But if I don’t invest any money into maintaining my car, my house and (for argument’s sake) my dog, I would have engine failure, broken pipes in my sprinkler system, and my dog could have heartworm, or worse, a litter of puppies!
This scenario takes low cost of ownership to the extreme, but isn’t that pretty much what manufacturers are promising when they promote a car that’s low cost to own? Here’s what they’re thinking, “minimal maintenance dollars spent equals customer enjoying a vehicle that costs very little to own.” According to some manufacturers, it could be 16,000 km before you see your customer on the service drive for the first oil change.
I’m not saying we should all go back to the 4,800 km oil change, but a lot can happen in that first 16,000 km.
Longer time between oil changes puts a lot of stress on engines and engine oil. Undue stress on an engine puts undue stress on the customer. Unless the oil is strengthened to protect longer against high heat, deposits will form and cause expensive damage on engine components. And, expensive engine damage is a good reason you to never buy a “low cost to own” vehicle from that dealer again.
NEW BG Engine Assurance® protects drivers who choose to go longer between oil changes. https://youtu.be/RzFtFV4oSMM
If an eligible component in the engine and/or fuel system fails, BG will reimburse you for the cost of replacement or repair. Vehicles can qualify for up to $4,000 in engine and fuel system coverage! To keep that vehicle low cost to own, maintain your car by getting BG oil changes with BG Extended Life MOA® every 16,000 km
And, what happens if you don’t want spend those maintenance dollars? Heartworms. I mean, engine damage.
by Casey Greseth
BG Field Trainer